OLIVE BRANCH OLD TOWNE is an approximate one-quarter square mile triangular area bounded by Highway 302/Cockrum Street, Old Highway 178 and Old Goodman Road. It includes the old original Olive Branch business district and, in many ways, is little changed over the last century. OLD TOWNE is a major center for antiques, gifts, florals and collectibles in the Mid-South area with more than twenty-five shops and businesses catering to that market.